Regional Product Marketing Manager - MAR10527

Function: Sales & Marketing
Localization: United States - Michigan - Auburn Hills
Contract type: Standard jobs
Publication date: 31 August 2018

Faurecia is an Equal Opportunity Employer.

New trends and expectations are reshaping the automotive industry. Inspired by the exciting new challenges associated with this revolution, Faurecia anticipates the future of mobility developing cutting-edge solutions for smart life on board and sustainable mobility. If you’re willing to contribute and create value for tomorrow’s cleaner and smarter mobility, Faurecia is the place to be.


Our Automotive Seating Division is looking for a Regional Marketing Manager for its Technical Center at Auburn Hills, MI.
The main missions of the role are to:

Automotive Customer marketing / Product marketing
  • Understand the automotive market for our product and our next businesses : competition, technology, norms and regs, segmentation, price trends, customers, and end-users
  • Build sales & marketing diagnostics and identify business opportunities: growth, profitability, innovation, cost improvement

  • Support the activity of market analysis and make studies gone (products/countries..) in coordination with the Business Group market department


  • Involve in bringing the innovation to the market successfully: support acquisition process, define the product communication (selling tools, demonstrators, events, presentations, sales meetings ...)


  • Identify the targeted customers and business models and provide market oriented ranking criteria to prioritize our innovation portfolio
  • Provide support and orientation to Sales departments to sell innovations, to deploy product planning and to acquire new businesses
  • Provide support and orientation to innovation projects to define and adjust the targets (product definition, pricing, options …)
  • Contribute to the business plan and participate to present it during innovation project milestones
  • Participate to the definition of a value based pricing policy (together with sales, costings and innovation projects)
  • Follow the deployment of the product strategy: product improvement, footprint strategy, cost improvement, profitability
Automotive Market Intelligence / Strategic Plan
  • Support the local Sales departments to maintain existing databases and organize future activities needed
  • Support the BG communication team to deploy the Corporate Brand and to manage the local techforum (properties, communication, events …)
  • Support the Business Group events in its  region or with his/her dedicated OEMs : techdays, conferences, meetings at OEMs’ …
  • Support the BG communication team to update constantly the tools of internal communication (Intranet, Newslink, Faurecia infos...) and external communication (BG information on Internet site, Group photographic library... )
  • Up to 25% travel

The ideal candidate will have/be:

  • Bachelor's degree in Engineer and/or Business/Sales 
  • 10-15 years of experience in automotive industry, in either sales, project management, marketing, or engineering
  • Professional background in client facing positions (CBU, Acquisition, Program)
  • Automotive experience and worlwide / NAO market knowledge 
  • Fluent in English
  • Ability to develop a strong product expertise
  • Business acumen (business plan, business model)
  • Project Management Skills
  • Results oriented  with strong written and oral communications skills
  • Ability to work in a matrix organization and strong internal networking capabilities
  • International mind set, strong analytical skills
  • Customer orientation
  • Functinal team working capabilities
  • Influencing skills and ability to adapt to different people

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